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Challenge
Overcome the rational hurdles that homeowners have created to needing a home security service and trigger sales
Driving Insight™
We explored the other relationships people have with safety and fear in their lives and identified how to re-contextualize it for home security, to motivate purchase
Result
Direct response levels broke prior norms. It had to be discontinued for a while as field salespeople could not handle the number of responses (a nice problem to have!)
